Inside Myntra and India’s Billion-Dollar Fashion Business
they are fast, digital, young, and JUST GETTING STARTED!
Previous edition: “How is Lotte Group rethinking retail in the world's most digitalized market?"
We come back with the second episode of our Series with retail leaders from Asia-Pacific, this time “traveling” to India. We had the opportunity to speak with Nandita Sinha, the CEO of Myntra, one of India’s largest fashion and lifestyle e-commerce platforms.
Nandita is transforming the digital market in India, a “young country,” as she describes it, home to hundreds of millions of Gen Z consumers and creators. While the fashion landscape is still in transition, Myntra is rewriting the rules at a record pace, keeping up with the speed and mindset of its audience.
Let’s unpack the key takeaways and more in this newsletter.
In this edition:
1. About the business
2. About the guest
3. Our episode highlights
4. Where can you watch/listen
1. About the business
Myntra’s journey began in 2007 as an online portal for personalized gifts. Just four years later, it pivoted to fashion, a move that set the stage for its rapid rise. Today, it operates under the Flipkart Group, which is majority-owned by Walmart.
“And over the last 18 years, it has built its very robust platform on the back of technology to solve the complex problems of fashion. We are (one of) the leading platforms with almost 70 million users who visit us every month.”Nandita Sinha, Myntra’s CEO in our interview.
By 2024, Myntra had significantly expanded its brand portfolio, bringing in global names like Mango, H&M, and Next alongside leading Indian labels, as she mentioned in our interview. The platform also struck strategic partnerships with Macy’s and top-tier designers such as Rohit Bal, reinforcing its position at the intersection of accessibility and aspiration.
This year, Myntra aims to expand into international markets like Singapore; its ambitions extend beyond India. However, its growth remains rooted in a domestic consumer landscape that is young, rapidly evolving, and driven by desires for instant gratification, cultural relevance, and creative expression. We explore their strategies to stay ahead in our interview.
2. About the guest
Before joining Myntra in 2022, Nandita Sinha (LinkedIn) began her career at Unilever in 2004, starting as a Summer Trainee and later becoming Area Sales and Customer Manager. Her professional path then took her through leadership roles at Britannia and Flipkart, and she also co-founded “mybabycart,” a recommendation-based e-commerce platform for new parents.
Since stepping into the CEO role in 2022, Nandita Sinha has led Myntra through a huge phase of innovation. She experimented with social commerce formats and brought top-tier Bollywood celebrities into the brand’s storytelling, positioning Myntra not just as a marketplace but as a cultural engine for fashion in India.
3. Highlights
Our conversation with Myntra uncovered some eye-opening insights that led directly to the unique dynamics of India’s retail landscape.
And with those insights, it’s clear: Myntra is not just keeping up, it’s accelerating the transformation of fashion retail across the country.
Some of our highlights:
1. How Myntra is shaping the trendification in India: a powerful intersection of culture and technology where Gen Z preferences and creator influence set the pace. With a tech stack powered by AI and real-time data, Myntra isn’t just following the curve; it’s setting it.
2. The rise of social commerce and the creator economy: Nandita shares how Myntra leverages AI to identify and distribute trends, supports over 100,000 influencers through social commerce, and helps global and local brands reach millions of new customers.
”You have young customers, there are 300 million Gen Z customers in the country, 100 million of them are already shopping fashion and lifestyle, but it's still a large untapped market.” Nandita Sinha, CEO at Myntra.
3. Fashion delivered in just 30 minutes!!!!: In 2022, they started Myntra Express, a delivery under 48 hours, and in 2024, Myntra Now was launched, it is their 30-minute fashion delivery.
4. Why personalization, AI, and Retail Media are core to Myntra’s strategy: Myntra uses AI to personalize storefronts and enhance the shopping experience. Through Myntra Studio, it blends retail media and influencer content to drive discovery. The goal: make fashion shopping seamless, relevant, and fun.
4. Where can you watch/listen
Find the full conversation and valuable insights on our YouTube channel, Spotify, or Apple Podcasts. Choose your favorite podcast provider below:
Next Tuesday (July 15th, 7 AM GMT), we’re launching the third episode of our APAC series, this time, exploring China’s digital retail boom with DingDong Fresh’s Vice President Shaoming Yang.
He walks us through their AI-powered grocery model with over 1,000 dark stores, 30-minute deliveries, and food waste reduced to just 1.5%. We explore their supply chain strategy, expansion into new markets, and the future of grocery as a product-led, tech-driven experience.
Don’t miss it! Follow us to stay ahead in the Retail World; all our social links and podcast platforms are right here.
